ASUS - Gaming Is Creating

Year: 2024

Client: ASUS
Studio: The Mill
Role: Design Lead

ASUS approached The Mill to produce the campaign film for their ROG Zephyrus G14/16 laptops.
The film shows how new Zephyrus laptops are aimed towards both gamers and professionals who create different types of content.

Working as part of The Mill team I was leading the job and responsible for designing styleframes, developing some transitions and animations and finishing some of the shots.

asus_gaming_laptop
Asus_laptop_v01
Asus_Main_Hero_G14_16x9_00929
Asus_mountains_lookdev_v004_green
Asus_mountains_lookdev_v004_white
Asus_Main_Hero_G14_16x9_00702
Credits
Client: ASUS

Design and VFX: The Mill Design Studio
Art Director: Sam Singleton, Paul Bloomfield
Lead Designer: Andrey Poleshko
3D Motion Design: Sifagul Keser, Jayden Kimpton, Ezequiel Grand
2D Lead: Paul Hunt
2D: Polly Gwinnett
Head of Design: Matt Campbell
Head of Production, Design: Becca Jones
Producer: Teddie Hanifan
Edit: The Mill
Editor: Zoe Izzard
Colour: The Mill
Colourist: Philip Hambi
Colour Assist: Rory Leighton
Music & Sound Design – Echoic Audio
 
Production: Mill+
Producer: Johnny Blick
Production Manager: Thom Green
Production Coordinator: Millicent Sharratt
Talent: Grace Acladna
Direction: Bradley Flatcher & Georgia Paes
Creative: Bradley Flatcher & Georgia Paes
1st Assistant Director: Jai Lusseri
Director of Photography: Jack Reynolds
1st Assistant Camera: Charlie England
2nd Assistant Camera: Stephanie Hornby
DIT: Nelson Oliver
Grip: Daniel Essex
Video Playback: Mickey Richards
Gaffer: Marco Di Giulio
Electricians: Ally Gadella, Jack Gunesh
Prop Buyer: Alyssia Kremin
Props Master: Scott Rogers
Hair and Make-up: Dorita Nissen
Wardrobe Stylist: Sammy Corneille
VFX Supervisor: Dan Lorenzini
VFX Assistant: Polly Gwinnett
SFX Technician: Antonio Cardoso
Runners: Joe Campbell, Charlotte Blick

© 2025 Andrey Poleshko